From Fortune 500 Leadership to a Proven Framework for Excellence
Excell La Fayette Jr. translates decades of real-world leadership experience into practical principles for personal and professional growth, captured in his book "I Matter: 11 Keys to Excellence" and shared with audiences.
Award Recipient
About Excell
From the
Boardroom
to Your World
Known by colleagues and industry professionals as the "Billion Dollar Man," Excell La Fayette, Jr. led procurement oversight for over $3 billion in diverse supplier spending at Walmart — laying groundwork for one of the most impactful supplier diversity programs in American retail history.
Today, Excell channels those boardroom lessons, deep faith, and decades of leadership experience into books, transformational keynotes, and life coaching that help individuals recognize their worth and take purposeful action.
A Tulsa, Oklahoma native and Langston University graduate, he holds an ICF certification in Professional Life Coaching and is a graduate of Faith Bible Institute. He resides in Bristow, Oklahoma as a small-scale farmer, rancher, and avid photographer.
Authority & Credentials
- Former Fortune 500 Executive
- Led over $3B in procurement and supplier diversity initiatives
- Executive leadership and boardroom experience
- ICF-certified life coach
These experiences form the foundation behind his message and his book.
$3B+
Diverse supplier procurement at Walmart
18+
Years of Fortune 500 executive experience
ICF
International Coach Federation certified
4
Published titles — English & Spanish
The "I" Matter Series
Books Written to
Change Your Life
Across six editions and two languages, these books have helped thousands of readers unlock their full potential and step boldly into a life of excellence.
A Practical Framework for Discipline, Identity, and Execution
"I" Matter: 11 Keys to Excellence
1st Edition · Hardcover
"I" Matter: 11 Keys to Excellence is a hardcover guide built from real leadership experience, designed to help you strengthen your identity, develop discipline, and pursue growth with intention.
- Clarify your identity and personal responsibility
- Strengthen discipline through practical principles
- Develop habits that support consistent progress
- Apply structured thinking to real-life decisions
More from Excell
Explore More from Excell La Fayette Jr.
"I" Matter
1st Ed · Paperback
The original bestseller in a classic paperback edition.
"I" Matter
1st Ed · Hardcover
The original bestseller in a premium hardcover edition.
"Yo" Importo
1st Ed · Español
La edición original en español para lectores de habla hispana.
"I" Matter
2nd Ed · Hardcover
Updated hardcover with expanded insights and new reflections.
"I" Matter
2nd Ed · Paperback
Revised second edition with deeper leadership keys.
"Yo" Importo
2nd Ed · Español
Segunda edición revisada y ampliada en español.
The "I" Matter Framework
11 Keys to Excellence
Identity
Know who you are — your sense of self is the foundation everything else is built on.
Discipline
Consistency over motivation — sustained effort is what separates intention from results.
Integrity
Your character defines your ceiling. Excellence and ethics are never separate.
Execution
Ideas only gain value when acted on — commit to finishing what you start.
Discover all 11 keys inside the book.
Buy the BookSpeaking & Consulting
Bring Excell
to Your Stage
Excell brings his leadership experience and the principles from "I Matter: 11 Keys to Excellence" to organizations and audiences seeking clarity, discipline, and growth.
Invite Excell to Speak01Keynote Speaking+
Dynamic, forward-thinking keynotes that blend 18+ years of Fortune 500 corporate wisdom with faith-driven motivation. Excell leaves audiences with the clarity and conviction to act.
- In-Person & Virtual Events
- Corporate Conferences
- Commencement Addresses
- Chambers & Community Events
02Business Consulting+
Boardroom-level strategy for organizations seeking growth in supplier diversity, business development, and corporate-community relationship building.
- Supplier Diversity Programs
- Business-to-Business Strategy
- Product Evaluation & Marketing
- Community Relationship Building
03Workshops & Training+
Hands-on sessions that equip organizations and communities with the "11 Keys to Excellence" framework — actionable tools for growth, accountability, and leadership.
- Supplier Diversity Training
- 11 Keys to Excellence Workshop
- Retail Business Mentorship
- Executive Leadership Sessions
Core Speaking Themes
Building a Culture of Excellence
Creating environments where standards, accountability, and growth become the norm
Leadership Through Discipline and Identity
Understanding who you are and leading with consistency, clarity, and character
Turning Potential into Measurable Results
Closing the gap between aspiration and action with practical frameworks
"One important key to success is self-confidence. An important key to self-confidence is preparation."
ICF-Certified Life Coaching
Coaching That
Changes Lives
As an International Coach Federation (ICF)-Certified Professional Life Coach, Excell brings the same intensity and boardroom clarity that defined his Fortune 500 career to personal transformation.
His coaching approach is rooted in the belief that every person matters — that untapped potential lives within each of us, waiting to be unlocked through purpose, faith, and the right framework.
Excell coaches emerging leaders, entrepreneurs, professionals navigating transitions, and community builders who are ready to stop standing still.
Invite Excell to Speak"Don't be afraid of growing slowly. Be afraid of standing still."
— George Fraser
01
Clarity of Purpose
Uncover your "why" — the foundation from which every meaningful decision and action flows.
02
Mindset Elevation
Replace limiting beliefs with the 11 Keys framework that rewires how you think and what you achieve.
03
Goal Achievement
Transform your boldest dreams into measurable milestones with proven accountability systems.
04
Resilience & Faith
Build inner strength through faith-rooted practices to navigate any challenge with grace and confidence.
Testimonials
What Leaders
Are Saying
"Excell's expertise in the area of vendor development secured my company one of the most lucrative opportunities on our resume. There is no doubt that we could not have done this without Excell's assistance and dedication to true diversity."
Herbert E. Coleman
Owner, Coleman Food Group
"Excell La Fayette, Jr. was the first person that I had the distinct honor of appointing as an official member of my Executive Board of Directors. He is unquestionably an unparalleled trailblazer whose strong business acumen makes him an invaluable asset to any notable organization."
Michele Wright, Ph.D.
Former CEO, Greater Ozarks-Arkansas Region, American Red Cross
"Excell is 'excellent' at whatever he sets out to do. At the core, Excell is concerned about the individual and their success. He realizes that the team is only as good as the sum of its parts — and the health of every part is vital to the success of the whole."
Alta Baker
CEO, Safe Haven Enterprises
"Change your Thinking, Change your Life."
— Brian Tracy, Author & Motivational Speaker
Invite Excell to SpeakCommunity & Civic Engagement
Professional Affiliations
Current
Kappa Alpha Psi Fraternity, Inc.
Member
Lions Club International
Member, Bristow Local
Bristow Area Chamber of Commerce
Member
Morton Comprehensive Health Services
Board Member
Bristow Public Schools
Mentor
Past Leadership
- Langston University Foundation — Board Member
- Philander Smith College — Board of Trustee
- Arkansas Economic Development Council — Board Member & Former Chair
- Arkansas Regional Minority Supplier Development Council — Board Member & Former Chair
- National Minority Supplier Development Council — Board Member
- Women's Business Enterprise National Council — Board Member
- St. James Missionary Baptist Church — Deacon & Former Chair
Start with the Book.
Bring the Message to Your Organization.
Get in Touch
Elevate
Your Thinking
Ready to book Excell for speaking, begin your coaching journey, or explore a business partnership? Reach out — every great achievement begins with a single conversation.
Mailing Address
P.O. Box 654
Bristow, OK 74010